I have a feeling that the story arc of the narrative that ended (or, at any rate, will end soon) with a ban on private cryptocurrencies is a bit like that one with the fateful selfie Gosavi clicked with Aryan Khan in custody, which caused the unravelling of the entire plot, ending in almost every self-satisfied, gloating participant to be either in jail or in danger of getting there soon.
You see, the over-enthusiasm and ostentatious, not to mention completely, vulgarly, nutso, and over-the-top, display of VC money that crypto players displayed during the IPL and T20WC advertising blitz caused the public backlash that ended up biting them in their ass. I mean, they actually compared cryptocurrency to FDs and gold, they spoke of interest on loans and 4x returns, even telling innocent youngsters that it is not only cool and ‘boht hard‘ to trade in it, but also easy to win, like a game. They positioned themselves like a lottery, but with guaranteed winnings. That was just asking for it from the regulators. And indeed, they got exactly what they asked for: attention. I don’t know what they are crying about now?
The only winners are the advertising agencies and the actors, directors, editors, musicians, and technical workers that made money on those advertisements. And of course, the TV/OTT channels and BCCI. Just like the only ones who make money during any gold rush are those shopkeepers who sell overalls and shovels. They can afford to let off firecrackers and rockets.
Everyone else ends up with a space shuttle up their asses.
