Three things:
1. These people are crazy. Every single one of those involved in this stunt.
2. Red Bull’s positioning in such places has been on point. I wish my brand had such perfect positioning in a niche no one else was, is, or wants to be, not because it isn’t worth being in it (it absolutely is), but Red Bull dominates this to an extent as to make other brands (unless they are clothing and gear brands) invisible.
3. I realised I was holding my breath while watching. You’ll realise that you are too. Yes, you can breathe now.
2. Red Bull’s positioning in such places has been on point. I wish my brand had such perfect positioning in a niche no one else was, is, or wants to be, not because it isn’t worth being in it (it absolutely is), but Red Bull dominates this to an extent as to make other brands (unless they are clothing and gear brands) invisible.
3. I realised I was holding my breath while watching. You’ll realise that you are too. Yes, you can breathe now.
