It’s funny.
Despite ruling for at least four decades (and in positions of power for an equal number of years before that in pre-independence India), the Indian National Congress always goes to people telling them that things are really bad, and they care about it enough for them to want to come to power to solve their issues. So, they will go with slogans like ‘Garibi hatao‘, or ‘My heart bleeds for India‘, etc.
On the other hand though, despite not having even one decade of experience on the treasury benches, the BJP approaches this from the exact opposite side, telling people how everything is tickety-boo and rosy. Thus, ‘India shining‘, ‘Mera desh badal rahaa hai‘, etc.